Benarzi Law

Case-Study-Header

Case Study

FAMILY LEGAL SERVICES

Benarzi Law wanted to develop and promote their own legal aid alternative program. Aptly named The Legal Relief Program, the program was designed to assist individuals in acquiring quality legal services for various family law situations. The goal was to make potential clients feel comfortable and secure with the program and services that would help them and their family achieve a better quality of life.

 

Services Provided Included:

  • Logo Development
  • Online Ad Development and Deployment
  • Website Design
  • Website Programming
  • Copy Writing
Moodboard

Mood Board

Trust was key. The brand was developed using concise, easy to process language. The imagery reflected moments of solidarity, compassion and empathy. The brand needed to be accessible and calm and resonate credibility.

Creative Items

The final creative package built the Legal Relief Program into a shield - aligning Benarzi's services with that of a protector. Shades of green were used to create calm and tranquility and defuse the often anxious and tense situations surrounding potential clients.

Gallery

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