Polity

PolityMain

Case Study

LONG LIVE DEMOCRACY

Polity is a startup whose goal was to provide unbiased information to the voting electorate. Polity's goal was to create a community where voters could educate themselves on important issues and their candidates, discuss topics and most importantly form a community with other people who love politics. The brand needed to accessible, modern, and show that Polity was a place where everyone's voice mattered.

Services Provided Included:

  • Branding
  • Website Creative
Moodboard

Mood Board

Polity was born of the belief that freedom of speech and democracy leads to a better tomorrow. We wanted to us images and visual language that reflected diversity, power and most importantly action. We wanted people to feel empowered and dispel the pretense that the election process is boring and that the little person had no important role.

Creative Items

The concept of productive and fun dialogue was essential to conveying a strong and meaningful brand. Chat bubble, icons of the public square and a strong highlight colour (blue) that reflects the future and freedom were all incorporated into the brand's end look and feel.

Polity

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