Slate is a 4 story rental development located in South West Edmonton. Brought to development during a time of immense competition we sought to give the project a memorable visual identity using illustrations. The fresh and vibrant creative helped Slate establish a strong and compelling memory point in a very loud and busy market.
Services Provided Included:
We sourced out a simple, playful illustration style that provided the brand with a modern and fresh personality. The muted colours and casual tone gave Slate a very unique and approachable quality.
In the final creative we wanted to the custom illustrations to show "life at home". As product photos were not readable available this creative approach solved a very real issue and also gave us a chance to explore creative situations that would not be possible.
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